In China, 73%  of people visit a dentist before the age of 14, but there is no dental clinic in Beijing only for children aged 1-14, therefore, Dr. Smile is a dental clinic only for children, and is located in the capital of China, Beijing. Our brand concept make every child be happy during the treatment, and form a strong idea of protecting teeth after finish the treatment. The slogan is " protect teeth happily". The logo is composed of the English letters of “Dr. Smile”. And the letter "M" is in the shape of a tooth. On the outside of the logo, there is a texture stitched with needle and thread, which makes it feel handmade and closer to children.